Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness
Crossref DOI link: https://doi.org/10.1007/978-3-319-92084-9_1
Published Online: 2018-05-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gendel-Guterman, Hanna
Levy, Shalom
License valid from 2018-01-01