The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
Crossref DOI link: https://doi.org/10.1007/978-3-319-93106-7_2
Published Online: 2018-07-25
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Drummond, Kent
Aronstein, Susan
Rittenburg, Terri L.
License valid from 2018-01-01