A Mathematical Model for Customer Lifetime Value Based Offer Management
Crossref DOI link: https://doi.org/10.1007/978-3-319-94809-6_2
Published Online: 2018-06-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Şahin, Ahmet
Can, Zehra
Albey, Erinc
License valid from 2018-01-01