The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy
Crossref DOI link: https://doi.org/10.1007/978-3-319-99936-4_10
Published Online: 2018-09-04
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Shahbaznezhad, Hamidreza
Dolan, Rebecca
Tripathi, Arvind K.
License valid from 2018-01-01