Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games
Crossref DOI link: https://doi.org/10.1007/978-3-319-99936-4_8
Published Online: 2018-09-04
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jang, Moonkyoung
Lee, Rumi
Yoo, Byungjoon
License valid from 2018-01-01