Marketingkommunikation als Teil der Unternehmenskommunikation
Crossref DOI link: https://doi.org/10.1007/978-3-658-03894-6_36-1
Published Online: 2019-12-07
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tropp, Jörg
Text and Data Mining valid from 2019-01-01
Chapter History
Received: 12 February 2019, 00:00:00
Accepted: 27 February 2019, 00:00:00
First Online: 7 December 2019