B-to-B-Branding – Emotionale Markennamen für funktionale Produkte
Crossref DOI link: https://doi.org/10.1007/978-3-658-05097-9_27
Published Online: 2018-05-25
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kircher, Sybille
License valid from 2018-01-01
Text and Data Mining valid from 2018-01-01
Chapter History
First Online: 25 May 2018