Gestaltung der Markenpersönlichkeit mittels der „means-end“ Theorie
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_80-1
Published Online: 2018-02-24
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Herrmann, Andreas
Huber, Frank
Braunstein, Christine
License valid from 2018-01-01
Text and Data Mining valid from 2018-01-01
Chapter History
Received: 26 January 2018, 00:00:00
Accepted: 31 January 2018, 00:00:00
First Online: 24 February 2018