Markterfolg, Markenbeziehungen und Markenerlebnisse
Crossref DOI link: https://doi.org/10.1007/978-3-658-13361-0_82-1
Published Online: 2018-02-07
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hupp, Oliver
König, Charlotte
Text and Data Mining valid from 2018-01-01
Version of Record valid from 2018-01-01
Chapter History
Received: 16 October 2017, 00:00:00
Accepted: 16 January 2018, 00:00:00
First Online: 7 February 2018