Connected Consumer: Von „Lean back“- zu „Move around“-Kommunikation
Crossref DOI link: https://doi.org/10.1007/978-3-658-19133-7_8
Published Online: 2018-01-30
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kecskes, Robert
License valid from 2018-01-01