The Positive Effect of Green versus Conventional Brand Placement: The Roles of Brand Warmth and Persuasion Knowledge
Crossref DOI link: https://doi.org/10.1007/978-3-658-22681-7_11
Published Online: 2018-07-05
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Meijers, Marijn H. C.
van Reijmersdal, Eva A.
Krafczyk, Anja
License valid from 2018-01-01