Advertising Effects of In-Game-Advertising vs. In-App-Advertising
Crossref DOI link: https://doi.org/10.1007/978-3-658-22681-7_6
Published Online: 2018-07-05
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bidmon, Sonja
Röttl, Johanna
License valid from 2018-01-01