Keeping It Real: Applying Realistic Periods of Gameplay to the Study of Recall and Recognition of In-Game Advertising in a Console Video Game
Crossref DOI link: https://doi.org/10.1007/978-3-658-22681-7_8
Published Online: 2018-07-05
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Charlton, Kathryn G.
License valid from 2018-01-01