How Accent and Pitch Affect Persuasiveness in Radio Advertising
Crossref DOI link: https://doi.org/10.1007/978-3-658-22681-7_9
Published Online: 2018-07-05
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dubey, Megha
Farrell, Janise
Ang, Lawrence
License valid from 2018-01-01