Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences
Crossref DOI link: https://doi.org/10.1007/978-3-658-24878-9_10
Published Online: 2019-10-06
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Belanche, Daniel
Flavián, Carlos
Pérez-Rueda, Alfredo
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 6 October 2019