Are Your Products Arranged in a Good Shape? The Effect of Entitativity on the Attitudes toward Family Brands
Crossref DOI link: https://doi.org/10.1007/978-3-658-24878-9_13
Published Online: 2019-10-06
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Steinhart, Tanja
Gierl, Heribert
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 6 October 2019