Bilingual Consumers’ Response to the Use of Catalan and Spanish in Advertising in Catalonia
Crossref DOI link: https://doi.org/10.1007/978-3-658-24878-9_14
Published Online: 2019-10-06
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
van Hooft, Andreu
van Meurs, Frank
van Mierlo, Ilse
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 6 October 2019