Zielgruppenorientierte Kundenansprache anhand digitalen Marketings in der deutschen Automobilbranche
Crossref DOI link: https://doi.org/10.1007/978-3-658-26195-5_18
Published Online: 2020-01-03
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Degen, Fabian
Schmacke, Tim Charly
Terstiege, Meike
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 3 January 2020