The consistency of marketing in the target group approach of watch companies: A comparative analysis of Rolex and Swatch image advertisements through the decades
Crossref DOI link: https://doi.org/10.1007/978-3-658-26657-8_6
Published Online: 2019-05-25
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Marchl, Phillip-Sebastian
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 25 May 2019