Business-Analytics im Marketing-Controlling – eine Anwendungsfallstudie für den Automobilmarkt
Crossref DOI link: https://doi.org/10.1007/978-3-658-29196-9_9
Published Online: 2020-06-04
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ilg, Markus
Baumeister, Alexander
Text and Data Mining valid from 2020-01-01
Version of Record valid from 2020-01-01
Chapter History
First Online: 4 June 2020