Studie 1 – Markengeschlecht, Nutzen und Konsumentengeschlecht
Crossref DOI link: https://doi.org/10.1007/978-3-658-33161-0_3
Published Online: 2021-03-21
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Unger, Sina Kristin
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 21 March 2021