Produkt- und Markenmanagement
Crossref DOI link: https://doi.org/10.1007/978-3-658-34538-9_6
Published Online: 2022-01-22
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Redler, Jörn
Ullrich, Sebastian
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 22 January 2022