Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz
Crossref DOI link: https://doi.org/10.1007/978-3-658-35711-5_3
Published Online: 2021-10-26
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Albisser, Matthias
Text and Data Mining valid from 2021-10-26
Version of Record valid from 2021-10-26
Chapter History
First Online: 26 October 2021