Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes
Crossref DOI link: https://doi.org/10.1007/978-3-658-39035-8_9
Published Online: 2023-03-31
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Szőcs, Ilona
Diamantopoulos, Adamantios
Luburić, Goran
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 31 March 2023