Datengetriebenes Marketing und Kommunikationsmanagement am Beispiel Allianz
Crossref DOI link: https://doi.org/10.1007/978-3-658-40363-8_18
Published Online: 2023-04-18
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lukowsky, Thomas
Tidelski, Olaf
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 18 April 2023