Beyond the Sustainability-Liability Effect: Developing Sustainable Brand Strategies by Understanding Sustainability as an Asset
Crossref DOI link: https://doi.org/10.1007/978-3-658-42569-2_10
Published Online: 2023-12-20
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dreyer, Jan
Fretschner, Michael
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 20 December 2023