Business Analytics als Grundlage für das Marketing-Controlling
Crossref DOI link: https://doi.org/10.1007/978-3-662-62837-9_4
Published Online: 2021-05-04
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Drechsler, Dirk
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 4 May 2021