Dach- und Einzelmarkenstrategien von Messeunternehmen
Crossref DOI link: https://doi.org/10.1007/978-3-8349-7089-3_30
Published Online: 2017-11-16
Published Print: 2017
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Peters, Michael
Scharrer, Sabine
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Text and Data Mining valid from 2017-01-01
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Chapter History
First Online: 16 November 2017