Distribution Challenges in Emerging Markets: Evaluating Alternate Distribution Strategies for FMCG Firms in Rural India
Crossref DOI link: https://doi.org/10.1007/978-981-10-6505-7_5
Published Online: 2018-07-28
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Aithal, Rajesh K.
Satyam,
Maurya, Harshit
License valid from 2018-01-01