Competitive Advantage Through Social Media: A Study of Indian Firms
Crossref DOI link: https://doi.org/10.1007/978-981-10-6916-1_7
Published Online: 2017-12-31
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Thacker, Pallavi
Mathur, H. P.
License valid from 2017-12-31