Luxury Branding and Digitalisation: The Case of European Brands in China
Crossref DOI link: https://doi.org/10.1007/978-981-10-7007-5_6
Published Online: 2017-12-05
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rovai, Serena
License valid from 2017-12-05