The Role of Website Personality and Website User Engagement on Individual’s Purchase Intention
Crossref DOI link: https://doi.org/10.1007/978-981-10-7323-6_28
Published Online: 2018-07-31
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jain, Kokil
Yadav, Devnika
License valid from 2018-07-31