The Four A’s of Marketing
Crossref DOI link: https://doi.org/10.1007/978-981-10-7724-1_6
Published Online: 2018-08-31
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sheth, Jagdish N.
Sisodia, Rajendra S.
License valid from 2018-08-31