Gamification Effect of Loyalty Program and Its Assessment Using Game Refinement Measure: Case Study on Starbucks
Crossref DOI link: https://doi.org/10.1007/978-981-10-8276-4_16
Published Online: 2018-02-24
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Xin, Ooi Wei
Zuo, Long
Iida, Hiroyuki
Aziz, Norshakirah
License valid from 2018-01-01