Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and Jeep in China Market
Crossref DOI link: https://doi.org/10.1007/978-981-10-8429-4_7
Published Online: 2018-03-10
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Chuanlan
Wei, Yao
Zhang, Langchao
License valid from 2018-01-01