An Empirical Study of Website Personalization Effect on Users Intention to Revisit E-commerce Website Through Cognitive and Hedonic Experience
Crossref DOI link: https://doi.org/10.1007/978-981-13-1274-8_1
Published Online: 2018-09-08
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Desai, Darshana
License valid from 2018-09-08