Eye Tracking as a Method of Neuromarketing for Attention Research—An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
Crossref DOI link: https://doi.org/10.1007/978-981-13-8303-8_15
Published Online: 2019-06-02
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Etzold, Veit
Braun, Anika
Wanner, Tabea
Text and Data Mining valid from 2019-01-01
Chapter History
First Online: 2 June 2019