The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences
Crossref DOI link: https://doi.org/10.1007/978-981-15-1564-4_8
Published Online: 2019-11-29
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rach, Markus
Scott, Russell
Text and Data Mining valid from 2019-11-29
Chapter History
First Online: 29 November 2019