Can Gamification Define Consumers’ Response Toward Brands? Examining the Impact of Gamified Health and Fitness Applications on Purchase Intention
Crossref DOI link: https://doi.org/10.1007/978-981-16-9272-7_16
Published Online: 2022-03-15
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yadav, Abhishek
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 15 March 2022