Investigating the Impact of Social Media Marketing on Business Performance of Different Brands in Indian Cosmetics Market: An Empirical Study
Crossref DOI link: https://doi.org/10.1007/978-981-19-2300-5_19
Published Online: 2022-10-04
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Majumder, Jayeeta
Giri, Arunangshu
Gangopadhyay, Sourav
Text and Data Mining valid from 2022-10-04
Version of Record valid from 2022-10-04
Chapter History
First Online: 4 October 2022