Value Proposal: A Participatory Brand Construction Model
Crossref DOI link: https://doi.org/10.1007/978-981-19-7663-6_44
Published Online: 2023-01-25
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Borja-Galeas, Carlos https://orcid.org/0000-0002-2581-2991
Arias-Flores, Hugo https://orcid.org/0000-0003-0106-6661
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 25 January 2023