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Authors
Arias-Flores, Hugo https://orcid.org/0000-0003-0106-6661
Valencia-Aragón, Kevin https://orcid.org/0000-0002-3552-1709
Sanchez-Gordon, Sandra https://orcid.org/0000-0002-2940-7010
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Chapter History
First Online: 4 June 2024
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
