Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination
Crossref DOI link: https://doi.org/10.1007/BF03396689
Published Online: 2017-11-09
Published Print: 2004-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Grohs, Reinhard
Wagner, Udo
Vsetecka, Sabine