The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, and their Interrelations
Crossref DOI link: https://doi.org/10.1007/BF03396725
Published Online: 2017-11-09
Published Print: 2006-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Strebinger, Andreas
Treiblmaier, Horst