Turning Good Ideas into Bad News: The Effect of Negative and Positive Sponsorship Information on Sponsors’ Brand Image
Crossref DOI link: https://doi.org/10.1007/BF03396856
Published Online: 2017-11-09
Published Print: 2013-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schnittka, Oliver
Sattler, Henrik
Farsky, Mario