Drivers of B2B Brand Strength — Insights from an International Study Across Industries
Crossref DOI link: https://doi.org/10.1007/BF03396926
Published Online: 2017-11-10
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lennartz, Eric M.
Fischer, Marc
Krafft, Manfred
Peters, Kay