The Benefits of Computer-Based Brand Concept Mapping
Crossref DOI link: https://doi.org/10.1007/BF03396928
Published Online: 2017-11-10
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Meissner, Martin
Kottemann, Pascal
Decker, Reinhold
Scholz, Sören W.