Exploring the interface between management accounting and marketing: a literature review of customer accounting
Crossref DOI link: https://doi.org/10.1007/s00187-020-00299-9
Published Online: 2020-04-17
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Matsuoka, Kohsuke http://orcid.org/0000-0003-3486-3632
Funding for this research was provided by:
Japan Society for the Promotion of Science (JP17K13825)
Text and Data Mining valid from 2020-04-17
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Article History
First Online: 17 April 2020