Predicting and optimizing marketing performance in dynamic markets
Crossref DOI link: https://doi.org/10.1007/s00291-024-00755-1
Published Online: 2024-02-29
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Guhl, Daniel
Paetz, Friederike
Wagner, Udo
Wedel, Michel
Funding for this research was provided by:
Technische Universität Clausthal
Text and Data Mining valid from 2024-02-29
Version of Record valid from 2024-02-29
Article History
Accepted: 29 January 2024
First Online: 29 February 2024