A glimpse on big data analytics in the framework of marketing strategies
Crossref DOI link: https://doi.org/10.1007/s00500-017-2536-4
Published Online: 2017-03-11
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ducange, Pietro
Pecori, Riccardo http://orcid.org/0000-0002-5948-5845
Mezzina, Paolo
License valid from 2017-03-11